Is Facebook Still Safe? Navigating AI-Driven Changes and Phishing Risks

As Facebook continues to evolve in 2025, its reliance on artificial intelligence (AI) for content moderation, ad delivery, and user experience is at an all-time high. While AI advancements bring smarter algorithms and better user targeting, they also introduce new vulnerabilities—particularly when it comes to phishing, impersonation, and data privacy.

For businesses like car rental agencies that rely heavily on Facebook for advertising, brand visibility, and customer communication, it's more important than ever to understand both the opportunities and risks that come with this AI-driven ecosystem.

The Role of AI in Facebook Today

Meta (Facebook's parent company) has integrated AI across all facets of its platform:

• Ad Optimization: AI determines who sees your ads, when, and how often, based on user behavior and interests.

• Content Moderation: AI scans for harmful or misleading content, improving community safety.

• Customer Experience: Features like auto-generated replies, recommendations, and product tagging are now AI-powered.

These innovations streamline the user experience and allow businesses to reach their ideal customers more effectively.

The Rise of Phishing and Fake Accounts

However, alongside these AI benefits, there has been a significant increase in AI-generated scams and phishing schemes:

• Fake Business Pages: Scammers use AI tools to replicate logos, page descriptions, and posts, tricking users into sharing sensitive information.

• Messenger Phishing: Malicious links sent via DM can mimic official Facebook alerts or booking confirmations.

• AI Voice Cloning & Deepfakes: In rare but growing cases, AI-generated content impersonates company representatives or customers to mislead audiences.

According to a 2024 report by Meta, more than 1.3 billion fake accounts were removed in the first quarter alone—a sharp increase from previous years. While Meta's detection systems are getting smarter, so are the scammers.

Scam Targeting Facebook Business Managers

In late 2024, multiple business pages reported receiving phishing emails claiming their pages violated Meta's advertising policies. The link redirected users to a fake Facebook login page. These scams looked incredibly legitimate due to AI-generated layouts, logos, and even personalized names. Several car rental pages in North America and Southeast Asia were among those affected.

Is Facebook Still Safe for Businesses?

Yes—but only if used wisely. Facebook remains one of the most powerful platforms for reaching travel-ready audiences, launching promotions, and handling customer queries. However, safety now requires proactive management.

Best Practices for Car Rental Agencies on Facebook:

• Enable Two-Factor Authentication for page admins.

• Educate Your Team about phishing emails and suspicious DMs.

• Regularly Review Page Roles and Permissions.

• Use Verified Business Accounts to improve trust and reduce impersonation risks.

• Monitor Ad Placements and Comments to flag suspicious activity early.

How FLEET Car Rental Marketing Helps Navigate This New Landscape

At Fleet Car Rental Marketing, we understand the dual nature of social media in 2025: it offers incredible business potential but also demands technical know-how and constant vigilance.

Here’s how we help you stay ahead:

• Managed Social Media Security: We help set up admin roles, verify pages, and manage community access.

• Real-Time Monitoring: We watch for fake comments, scam messages, and suspicious activities on your behalf.

• Ad Optimization with Safety Protocols: We ensure your Meta Ads are placed effectively while minimizing exposure to spam and phishing.

• Training and Awareness: Our team will share best practices on how to detect threats and handle them quickly.

Final Thought

Facebook remains a powerful ally for car rental businesses looking to grow, advertise, and engage with their customers. But like any tool, its effectiveness depends on how it's used. With AI driving both innovation and risk, businesses need a proactive partner who can manage the nuances.

FLEET Car Rental Marketing is that partner, committed to helping you grow safely, strategically, and sustainably on the platforms that matter most.

Stay visible. Stay secure. Let FLEET drive your digital success.