In today’s crowded digital space, creating social media ads that stand out isn’t just about having a flashy design or catchy slogan—it’s about understanding how people think, feel, and make decisions.
In today’s digital-first world, trust is currency. And when it comes to social media marketing, user-generated content (UGC) is one of the most powerful — and free — tools at your disposal.
The way people shop, book, and make decisions has changed dramatically, and social media is now at the heart of it all.
As travel continues to surge in 2025, so does the influence of social media in shaping where people go and what they do when they arrive. One of the most effective tools in the travel marketing toolkit today is geo-based content.