Multiple travel hotspots continue to grapple with significant rental car shortages, posing challenges to travel plans and local economic activities.
The way people shop, book, and make decisions has changed dramatically, and social media is now at the heart of it all.
As travel continues to surge in 2025, so does the influence of social media in shaping where people go and what they do when they arrive. One of the most effective tools in the travel marketing toolkit today is geo-based content.
In a world where customers expect instant answers and frictionless communication, social media has emerged as more than just a marketing tool, it's become a full-fledged customer service channel.