Car Rental Digital Marketing
We help vehicle rental companies become more profitable, gain higher fleet utilization, and grow their agency with our proven Car Rental Marketing methods.
We provide the following digital marketing services
to help independent Car Rental Agencies succeed.
Best in Class Websites - Built To Convert
Our program starts with a website. The website is the foundation of the Internet marketing strategies we design for each of our client's. Each website is methodically designed and built to attract visitors and to convert those visitors into customers. We create engaging content with compelling calls-to-action, within a clean, fast and easy-to-navigate architecture.
Each website has well-crafted content and built-in On-Page Search Engine Optimization (SEO) –
The key to an effective SEO strategy for a Car Rental business is a website with fresh, unique content. To develop the content, we research our client's local competition and work to understand each client's specific services and goals. We then combine this with information with our extensive knowledge of how people search for car rental agencies.
Our copywriting team then writes unique, keyword-rich content to promote the client agency's offerings to their target market in their specific service areas. Our Graphics Lead incorporates the content into the website with proper on-page optimization. After each website goes live, we continue to generate targeted SEO content for the website on a recurring basis. This encourages Google to bring more potential customers.
Each website includes fast, secure hosting –
All our hosting includes:
- A guaranteed uptime
- Our "no hack" promise
- Google Speedtest results of 90% or greater
Pay-Per-Click (PPC) Campaign Management
By designing and rolling out an effective pay-per-click campaign, we can start to generate highly-qualified leads right out of the gates. This means that as soon as the new website is complete, it's ready to convert. There are a lot of moving parts involved in running an effective PPC campaign, and we will manage the entire process. This includes setting up the ad groups, selecting the proper keywords, writing effective text ads, performing A/B testing, and mapping everything to the most compelling landing pages.
Each month we will review and update the text ads, keywords, bids and landing pages as required to maximize both conversion and return-on-investment (ROI).
Social Media Marketing
We optimize and leverage social media profiles on Facebook, Instagram, Twitter, and our client's agency's Google Profile. As part of this service, our team will regularly post to the major social media sites on our client's behalf.
Retargeting
By tracking people who view the client's agency website, we can then start to remarket to these prospects when they are browsing other websites.
Imagine a prospective customer visits your agency's website after seeing a Google Ad. Later that day the prospect is reading an online article and they see an image ad for your agency. The next day while surfing a different website, another of your agency's ads shows up. The next time that prospect needs a rental car, they will remember your agency!
We configure the entire Retargeting process. This includes customizing the display ads, setting up the landing pages, and tracking the visits, click-through rates, and costs.
Marketing Automation / Lead Generation
One of the key factors in ensuring a strong online marketing ROI is determining how effectively a client's website can convert a curious site visitor into an inquiry, and an inquiry into a reservation. To meet prospects wherever they may be in the sales funnel, and to help support your sales team, we provide multiple contact methods including Phone, SMS and “Smart Forms”.
Smart Forms : Smart Forms may look like a typical online form to a prospect. Submitting the form, however, can trigger an immediate follow-up Phone Call from our client's sales office to the prospect. This direct connect feature helps the client's business agent close the sale before the prospect can contact a competitor.
Email Marketing : With our email marketing service, we will manage ongoing campaign efforts by sending monthly e-newsletters on behalf of our clients to their clients.
Live Chat : Having a live chatbox and service agent on your website is proven to increase the website leads by an average of 35%.
Off-Page SEO with Signal Building and Authority Development
Once the above website work is completed, we begin to work on strategies to help our clients rise above their completion. We begin by building authority and relevance using quality inbound links and "brand mentions" that connect the business name and location to its vehicle rental services. We systematically develop the inbound links and other signals on quality websites only, including Google-owned resources, social media sites, news sites, and reputable information-based websites.
Map Listing & Directory Optimization –
Car Rental Agencies are primarily service area businesses. Their services cover an area around their brick-and-mortar locations in addition to nearby airports and other key points of interest. It is very important to get high rankings on popular Map platforms such as Google Maps in the client's targeted service areas. Our team will create and optimize client profiles on Google Maps, Bing Local, Apple Maps, and other important online directories. We will also do the necessary work to clean up any listings with incorrect business contact information (Names, Addresses, Phone Numbers) so that potential customers can clearly and easily find the best avenues to connect with our client's business. This will also increase trust between the client's business and search engines, which is a vital relationship in the online world.
We work diligently each month toward top page placement on Google, Yahoo, and Bing. We target both the Map section and the Organic section of the Search Engines listings for Keywords related to Car and Truck Rental business, within and around the target service areas.
Review Request Automation and Referal System
A car rental company's online reputation is critical to its success and is, therefore, an important part of our client's internet marketing efforts. Once in place, our reputation management system can help grow our client's online reviews and syndicate positive reviews. This allows the client's stellar reputation to continue to grow.
Our “positive review” syndication tool can be set up to post the 4 and 5-star reviews on our client's website and social media profiles.
Track, Measure, Quantify and Report
The goal of this program is to help our client's car rental agency grow. We put the following tracking mechanism in place to ensure we are delivering on that objective and to help our clients quantify the results of our work.
Traffic and Search Trends - With Google Analytics, we provide a way for our clients to see the number of prospects who are visiting the website on a monthly basis, the words they typed into Google to find the business, the pages the prospect visited, etc.
SEO Page Placement Report - We track the core keywords and report where they are ranking on Google, Yahoo and Bing. The client can see how their search engine results placements are improving each month.
Call Tracking - We set up call tracking and recording broken down by SEO vs. PPC. With this tracking in place, we will be able to determine exactly how many inbound calls are coming into an agency's office monthly via the Internet and drill down by SEO vs. PPC. Our clients can even listen to the calls to truly quantify the results and ROI, and monitor their own sales team's approach with their customers.
Key Performance Indicator (KPI) - For accounts that incorporate our marketing automation we provide access to our custom Key Performance Indicator (KPI) Tracking Dashboard to help our clients focus on key metrics: Total Number of Leads Generated (Calls Tracked + Web Form Submissions), Total Investment, Average Cost Per Lead Generated
Book Your Strategy Session
Get a dedicated team of people who know digital marketing for the car rental industry inside and out.
Book your free consultation now to find out how we can take care of your online marketing strategies, execution, and reports so you can get back to growing your business!
