Car Rental Marketing Services

Digital Marketing That Drives Bookings for Car Rental Companies

Running a rental agency today means more than just having vehicles and a website. You need a real plan—a strategy that works in your market, speaks to your ideal customers, and brings steady bookings. If you're feeling stuck, frustrated, or just unsure if your marketing is working, this Strategy Session is built for you.

This isn't about buzzwords or fluff. It's about giving you a clear, proven path to grow your business, get more bookings, and finally feel in control of your marketing.

Led by Maxine Tubbe, the CEO of FLEET Car Rental Marketing, this 1-on-1 session gives you direct access to decades of rental-specific marketing experience and a game plan you can actually use.

Our Marketing Services

Here’s what we offer to help you get more customers and boost your bottom line:

Website Design & Optimization

Your website is your 24/7 sales rep. We design and build websites that are fast, mobile-friendly, and optimized to convert clicks into bookings. Whether you need a fresh design or a complete overhaul, we handle everything from copywriting to launch.

  • On-page SEO built in from the start: We include schema markup, proper header tags, keyword-rich meta titles, and optimized content for every page. No plug-in fluff—just solid strategy.

  • Unique content targeting your local service area: Each page is written to rank in your specific city or region, targeting high-intent keywords like "car rental near [your city]."

  • Fast and secure hosting with 90+ Google Speedtest scores: Google loves speed, and so do your customers. Our hosting setup ensures fast page loads and minimal downtime.

  • Ongoing content updates to stay competitive: We don’t “set it and forget it.” We continually update your content to reflect changes in your fleet, pricing, and local trends.

Search Engine Optimization (SEO)

SEO isn't just about rankings—it's about traffic that actually books. Our SEO services are tailored specifically for rental agencies, focusing on local search, long-tail keywords, and competitor gaps.

  • Local keyword research: We find the actual search terms people in your area are using when looking for rentals—like "SUV rentals in [City]" or "cheap van rentals near me."

  • Competitor analysis: We analyze your top local competitors to find out what keywords they rank for—and then we go after them.

  • Monthly content creation: Each month, we add fresh content like blog posts, landing pages, or service area expansions to keep your site active and growing.

  • Google Maps and directory optimization: We ensure your business is optimized on Google Business Profile, Yelp, Bing, and all major directories, with consistent NAP data.

PPC (Pay-Per-Click) Campaigns

We specialize in PPC for car rental companies. That means your ads show up when someone is ready to rent, not just browsing.

  • Keyword targeting and ad copywriting: We focus on high-converting keywords and write compelling ads that get clicks—without wasting money on irrelevant terms.

  • Custom landing pages: Instead of sending traffic to your homepage, we create conversion-focused pages tailored to each campaign (e.g., "Maui Jeep Rental").

  • A/B testing and performance reviews: We constantly test new ad headlines, descriptions, and landing page layouts to improve conversion rates.

  • Monthly reporting with ROI tracking: You’ll always know what you’re spending and what you’re getting back, broken down by campaign, keyword, and more.

Social Media Marketing

Being active on social media helps build trust and keeps your brand top of mind. We handle your social presence from start to finish.

  • Facebook, Instagram, Twitter, and Google Business Profile: We post where your customers are, and optimize each profile with relevant info, images, and reviews.

  • Monthly content calendar: You’ll always know what’s going out and when—each post is scheduled, approved, and aligned with your business goals.

  • Reputation building: We respond to comments and reviews, encourage user-generated content, and keep your brand voice consistent.

Retargeting Campaigns

Most people don’t book on their first visit. Retargeting brings them back with timely, relevant ads.

  • Display ad design: We create eye-catching ads featuring your vehicles, discounts, or location—customized for desktop and mobile users.

  • Campaign setup and monitoring: We manage the technical setup and fine-tune your audience to reach the most qualified users.

  • Landing page optimization: We make sure returning visitors land on the exact page they need to convert—whether it's a car type, date, or location.

  • Click-through and cost tracking: Every campaign includes clear reports on ad spend, CTR, conversions, and return on ad spend (ROAS).

Marketing Automation & Lead Generation

We help you capture and convert leads automatically, even while you sleep.

  • Smart Forms: These don’t just collect info—they instantly notify your team and can even trigger auto-responses or calls through integrations.

  • Live Chat: Let visitors ask questions in real-time. Many convert right after chatting, especially with instant responses or guided booking help.

  • Email Campaigns: We build email lists and send targeted campaigns—like holiday promos, abandoned bookings, or vehicle availability updates.

Off-Page SEO & Authority Building

It’s not just what’s on your site—it's who’s talking about you. We grow your online presence beyond your website.

  • High-quality backlinks: We earn backlinks from relevant travel, automotive, and local blogs that improve your authority and rankings.

  • Consistent business listings (NAP citations): We ensure your name, address, and phone number are consistent across 100+ trusted directories.

  • Map and directory optimization: We submit your business to platforms like Apple Maps, GPS databases, and specialty rental directories.

  • Brand mentions across trusted platforms: We secure press releases, guest posts, and partnerships that boost your brand visibility.

Review & Referral System

Good reviews make a huge difference in who books with you. We help you collect, manage, and promote them.

  • Review request automation: Automatically send review requests after each rental—via text or email.

  • 4 and 5-star review syndication: Promote your top reviews across your site, Google Business Profile, and even in paid ads.

  • Referral tracking: We create custom referral programs to reward customers who send friends and family your way.

Performance Tracking & Reporting

You’ll never wonder what’s working. We give you real-time data and monthly insights.

  • Google Analytics for traffic insights: See where your traffic is coming from, how long they stay, and which pages convert.

  • SEO keyword ranking reports: Get monthly updates on how you’re ranking for your top keywords.

  • Call tracking by source (SEO vs PPC): Know exactly where your leads are coming from, down to the campaign or keyword.

Ready to Grow Your Rental Business?

Let’s take the guesswork out of your marketing. Whether you run a small local agency or manage multiple locations, we’ve got a plan to grow your customer base and keep your fleet booked solid.