G | Google Business Profile Mastery — Get Found Fast in the Local Park

Be found where renters are already looking.

If your agency doesn’t appear when someone searches “car rental near me,” you’re losing bookings you didn’t even know existed.

Your Google Business Profile (GBP) is the single most important free tool to get in front of people looking to rent in your area. It isn’t just for Maps anymore. The top three Map results also show up in Google’s “Local Pack” above the organic results; and GBPs feed information to Google’s AI search results, and to voice assistants - right when people are ready to book.

Yet many independent agencies never reach the coveted Local Pack (the top 3 map results). That’s what this week’s Playbook is about: getting your business to show up and stay visible.

The Pain Point

You might have great reviews, a sharp website, and a fair rate, but if your profile isn’t properly optimized, Google hides you.

Common reasons include:

• Inconsistent business name, address, and phone (NAP) data

• Missing categories or outdated descriptions

• Weak or missing photos

• Low review activity

• Unused features like services, booking links, or Q&A

The Quick Win

You can fix the biggest visibility issues in 15 minutes using our GBP Optimization Checklist (download here).

This quick tune-up boosts local ranking signals instantly and often moves listings up within a week.

Step-by-Step: Use the 15-Minute Optimization Checklist

Step 1 — Sign in and scan your current profile

Go to business.google.com.

Check that your business name, address, phone, and website match what’s on your website and other directories exactly. Even small differences hurt your visibility.

Step 2 — Choose the right primary and secondary categories

Your primary category affects where you appear. Use “Car Rental Agency,” “Van Rental Agency,” or “Truck Rental Agency” as your main category.

Add a few secondary ones such as “SUV Rental,” “Luxury Car Rental,” or “Equipment Rental” if they apply.

Step 3 — Fill in your services and description

Add specific services such as “Airport pickup,” “One-way rentals,” or “Long-term leasing.”

Write a short 750-character description that includes your location, fleet types, and what makes your agency unique.

Step 4 — Add new photos

Profiles with fresh photos rank higher. Upload at least:

• 1 exterior photo (helps customers recognize your lot)

• 1 interior photo (front desk or customer area)

• 3–5 vehicle photos showing variety and quality
  Repeat monthly.
  
  

Step 5 — Enable Contact and booking links

Make it easy for customers to reach you directly. Add your phone number, website, or preferred contact link so people can call or message you with one tap.

If you use online booking, add your link under “Bookings” or “Website.”

Step 6 — Post once a week

GBP posts keep your profile active and help you stand out. Share quick promos, new arrivals, seasonal offers, or even local events.

Step 7 — Ask for 3 fresh reviews this week

Google loves recent activity. Ask renters to share a photo or mention what they rented (“Loved the Mustang convertible for exploring Miami!”). It boosts trust and ranking.

Your Next Step

Download the 15-Minute GBP Optimization Checklist and complete it this week.

You’ll improve your visibility, attract more local searchers, and often see higher call and message volume within days.

When your GBP is healthy, your bookings rise without touching your ad budget.

Get the checklist and claim your spot in the local park today.