Missed Call Text Back: Save Thousands of $ with this Simple Tool 🚗

Missed Call Text Back: Save Thousands of $ with this Simple Tool 🚗

May 19, 2025‱4 min read

If you take bookings by phone, you probably spend a lot of money to get your phone to ring.

But what happens when a customer calls and no one picks up? 

  1. They hang up. 

  2. They move on. 

  3. You lose the lead.

That’s where a Missed Call Text Back (MCTB) system kicks in. It sends an automated text message any time a customer calls your agency and doesn’t get a live answer.

It’s simple, automatic, and incredibly effective.

Let’s walk through how this tool works and why you should set it up today—whether you rent out daily drivers, exotics, RVs, trucks, or even boats.


Why You Can’t Afford to Miss a Call 

Most vehicle rental agencies still rely on the phone for a lot of their sales.

But if no one answers, that caller won’t wait around. They’ll call the next company in their search results.

Here’s what the data shows:

»   85% of people won’t leave a voicemail or call back if no one answers
»   45% of people will give up entirely if they don’t get a fast response
»   Nearly 50% of all sales go to the company that responds first

Even if you have a small team or are slammed with back-to-back rentals, you still need a system to respond right away. That’s why MCTB works.


How MCTB Works Behind the Scenes 

Let’s say a potential customer calls your agency.

You’re on another line. Or it’s after hours. Or your front desk staff missed it.

Here’s what happens with Missed Call Text Back:

»   The call rings and no one picks up
»   Your system automatically sends a personalized text to the caller
»   The message thanks them, lets them know you’ll call back shortly, and can include a link to book online

  1. You don’t lose the lead.

  2. You show you care.

  3. You keep the conversation alive—without lifting a finger.

Example text:

“Hi John, thanks for calling Stan’s Vans! Sorry we missed you. We’ll call you back shortly—or you can book online here: www.stansvans.com”

Short. Friendly. Effective.


Why MCTB is a Must-Have for Lead Generation For Car Rentals 🚗

Missed Call Text Back is one of the highest ROI tools you can install.

It doesn’t just recover missed calls. It builds trust and gives your agency a professional edge.

Here’s how it pays off:

 Â»   Lead Generation For Car Rentals
MCTB turns missed calls into hot leads. You connect with people while they’re still in booking mode.

 Â»   Faster Conversions
A fast text builds trust. The customer stays in your pipeline instead of drifting to a competitor.

 Â»   Improved Customer Service
It shows you care, even when you’re busy.

 Â»   24/7 Coverage
Even if your office is closed, your system is still working.

 Â»   Higher Web Traffic
Add a booking link to the auto-text and drive more visitors to your site.

Missed Call Text Back: Save Thousands of $ with this Simple Tool

Is Missed Call Text Back Legal?

Short answer: yes, if you do it right.

Most regions allow you to send one short, relevant text in response to a missed call. Just follow these rules:

»   Keep your response sounding human and helpful
»   Clearly identify who you are
»   Don’t include marketing or promo material (unless the customer has opted in)

Once someone becomes a customer, you can offer an opt-in to receive reminders, promos, and updates by text. That’s where your CRM comes in.


Why We Recommend FLEETcrm for MCTB 🔧

You can piece together a basic MCTB system. But if you're in the car rental industry, it’s easier to use something built for you.

FLEETcrm includes Missed Call Text Back as part of a complete CRM made specifically for vehicle rental agencies.

It’s not just automation—it’s automation that understands your business model.

With FLEETcrm, you get:

»   MCTB
»   Chat bots
»   SMS + email marketing
»   Database Reactivation campaigns
»   Review building
»   Web form + phone call tracking
»   Full analytics to measure what’s working
»   and more

If you're a small-but-growing agency, FLEETcrm is available as a DIY standalone tool. No long contracts. No fluff. Just the features you need to grow.


Want the Full Strategy?

Missed Call Text Back is just one of the tools we use to drive real growth.

For five more low-cost, high-impact strategies tailored to independent vehicle rental agencies, check out the DRIVE RESULTS book.

It’s packed with real examples and step-by-step guides that show you how to:

»   Get more customers
»   Raise your transaction value
»   Bring people back again and again

No filler. Just the real stuff that works.


Final Word 🚗

If your agency takes phone calls, you need Missed Call Text Back.

This isn’t optional anymore.

It’s the difference between losing a lead or closing a sale.

Whether you go full DIY or plug into FLEETcrm, just get it done.

Your phone isn’t just ringing—it’s leaking leads. Plug the hole.



Maxine is the CEO of FLEET Car Rental Marketing. With over 25 years of experience, she helps independent vehicle rental agencies grow through SEO, PPC, Meta Ads, and lead automation. She’s the author of DRIVE RESULTS, a marketing guide for rental operators, and the creator of FLEETcrm, a CRM built for the rental industry. She also speaks at events and webinars, sharing strategies that drive bookings and boost revenue.

Maxine Tubbe

Maxine is the CEO of FLEET Car Rental Marketing. With over 25 years of experience, she helps independent vehicle rental agencies grow through SEO, PPC, Meta Ads, and lead automation. She’s the author of DRIVE RESULTS, a marketing guide for rental operators, and the creator of FLEETcrm, a CRM built for the rental industry. She also speaks at events and webinars, sharing strategies that drive bookings and boost revenue.

Back to Blog

© Copyright 2025  FLEET Car Rental Marketing