How Geo-Based Social Media Content Attracts Tourists and Travelers

How Geo-Based Social Media Content Attracts Tourists and Travelers

Social Media Strategy
July 03, 2025•2 min read

As travel continues to surge in 2025, so does the influence of social media in shaping where people go and what they do when they arrive. One of the most effective tools in the travel marketing toolkit today is geo-based content. Whether it's tagging a location, using trending local hashtags, or sharing content tied to a specific destination, geo-targeted posts significantly influence tourist decisions.

For car rental businesses, geo-based social content isn’t just about pretty photos. It’s a smart way to attract travelers who are already nearby, planning a trip, or searching for transport options in a specific location. When done right, this strategy can dramatically increase visibility, engagement, and bookings.

What Is Geo-Based Social Media Content?

Geo-based content includes any post, story, reel, or ad that is:

  • Tagged with a physical location (city, landmark, attraction)

  • Using local/travel-related hashtags (e.g., #DriveCalifornia, #ExploreFaroeIslands)

  • Promoted to users in a specific geographic radius

  • Connected to events, seasons, or festivals tied to a region

Platforms like Instagram and Facebook actively boost location-tagged content to users in the same area or to travelers engaging with similar content. This makes it an essential strategy for destination-based services like car rentals.

How Geo-Based Social Media Content Attracts Tourists and Travelers

The Power of Local Influence

Geo-content plays into how people plan travel:

  • 70% of Instagram users search locations when planning a trip.

  • 1 in 2 travelers has booked a service based on something they saw on social media (Source: Expedia Travel Trends 2024).

Tips for Car Rental Businesses Using Geo-Based Content

  • Tag Every Post: Always use geotags on stories and reels.

  • Feature Local Routes: Highlight scenic drives, nearby attractions, or hidden gems accessible by car.

  • Partner with Local Creators: Collaborate with travel influencers who already post geo-based content in your region.

  • Use Hyperlocal Ads: Run Facebook and Instagram ads targeting people traveling in your service area.

Travelers aren’t just looking for destinations, they’re looking for experiences. By using geo-based social content, car rental businesses can meet travelers exactly where they are, at the exact moment they’re ready to explore.

If you’re ready to turn more travelers into customers through smart, location-driven marketing, FLEET Car Rental Marketing can help. We specialize in SEO, PPC, social media, and content strategies designed specifically for independent car rental agencies. Visit wedriveresults.com to learn how we can put your business in front of tourists exactly when and where it matters most.

With FLEET Car Rental Marketing, you don’t just show up on the map, you become the go-to brand for every traveler in your region.

Social Media
Miki is a Social Media Strategist at FLEET Car Rental Marketing with 10+ years of experience in digital marketing and analytics. She specializes in data-driven campaigns, leveraging social media insights and analyst reports to assess brand positioning. Passionate about storytelling and strategy, she blends creativity with insights to drive growth. When not optimizing campaigns, she’s strumming emo songs on her guitar.

Miki Mercado

Miki is a Social Media Strategist at FLEET Car Rental Marketing with 10+ years of experience in digital marketing and analytics. She specializes in data-driven campaigns, leveraging social media insights and analyst reports to assess brand positioning. Passionate about storytelling and strategy, she blends creativity with insights to drive growth. When not optimizing campaigns, she’s strumming emo songs on her guitar.

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