Let's start with the basics. PPC stands for Pay-Per-Click. Think of it as paying for targeted visits to your website. Every time someone clicks on your ad, you pay a small fee. The beauty of PPC is that when done right, the return on investment can be huge.
If you own a car rental agency and want to increase bookings, Google Ads can be a game-changer. But if you're new to digital marketing, terms like PPC (Pay-Per-Click), Quality Score, and keyword bidding might sound overwhelming. Don't worry!