The downloadable Appendices are provided to compliment the book, DRIVE RESULTS: Money Making Marketing Strategies for Vehicle Rental Agencies. The appendices are not made to be used as a stand-alone entity. They are references for the book. If you don't have a copy of the book, you should get a copy. It will help you:
1. Get more customers.
2. Increase the value of each transaction.
3. Encourage more repeat business to earn a higher lifetime value from each customer.